The Marlboro Man ads were a series of advertisements that ran from the 1950s to the 1990s promoting Marlboro cigarettes. The ads featured rugged, masculine cowboys in various outdoor settings, often smoking a cigarette. The Marlboro Man campaign was highly successful in rebranding the cigarette from a feminine to a male-oriented product, leading to a significant increase in sales for Marlboro.
The Marlboro Man became an iconic figure in American advertising and is often credited with helping Marlboro become one of the most popular cigarette brands in the world. The ads were widely criticized for promoting smoking as a masculine and cool activity, despite the known health risks associated with cigarettes.
In the 1990s, due to increasing regulatory pressure and public health concerns, the Marlboro Man ads were phased out and replaced with more socially responsible campaigns. Today, the Marlboro Man ads are seen as a relic of a bygone era when tobacco advertising was more pervasive and less regulated.
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